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The Cliché
Role: Creative, Art Direction, Design
Made for: monday.com
Date: February 2022
As part of monday.com’s brand awareness efforts, we launched our first ever Out-Of-Home campaign in Australia. From street and roads billboards to airport lounges and baggage claims, our witty messaging took over Sydney and Melbourne. The concept was to highlight our unique benefits and values using well-known everyday cliches. The campaign was covered by marketech-apac
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