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The Cliché

Role: Creative, Art Direction, Design

Made for:

Date: February 2022

As part of’s brand awareness efforts, we launched our first ever Out-Of-Home campaign in Australia. From street and roads billboards to airport lounges and baggage claims, our witty messaging took over Sydney and Melbourne. The concept was to highlight our unique benefits and values using well-known everyday cliches. The campaign was covered by marketech-apac

Created at’s creative department with the talented Molly Sonenberg & Arielle Gordis

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