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Superbowl OOH

Role: Creative, Design

Made for:

Date: February 2022

As part of's 360º Superbowl campaign, I led the design of the entire out-of-home campaign in 9 cities around the US, including trains, buses, billboards, and more. 

Most of the campaign followed the central commercial concept of a limitless world where anything is possible. However, we decided to maximize impact in the NYC Subway as people have more time to engage with the campaign and gave it more witty-yet-informative values.

Worked on the creative and design alongside Noga Grinberg, Molly Sonenberg, and Amir Hemed.
This project was a cross-department joint effort of a variety of talented people in


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