B.Y.O.C- Branding

The Brief

Create a new conceptual and visual candy branding


The Idea

I chose the old school liquorice allsorts candies and branded them as a candy that goes perfectly along side with alcohol.


The Project

B.Y.O.C is a cool brand that brings the perfect candy for alcohol to young adults. The visual language is inspired firstly by the shapes and colours of the candies and also by the 80's patterns, which worked perfectly with the idea of bringing the vintage back.