Role: Creative, Art Direction, Hand-modeling :)
Made for: monday.com
Platform: Hulu, Forbes, CNN
Date: April 2021
Our first time creating a TV ad for Hulu, the brand awareness team at monday.com wanted to tell the story of how easy it is to scale when using monday.com, no matter where you are or how big your team is. So we emphasized it by using hyper-realistic miniatures in contrast with a real-sized human hand. This ad was later on adapted into an online campaign in Forbes and CNN.